Right now, the economics for cinema chains make sense, as they are still desperately trying to fill seats amidst the pandemic.
#Tom and jerry movies money movie#
With a group of 10, splitting the price of a theater rental for a new movie would cost about the same as if each person bought a ticket to a normal screening. Private theater rentals might be a pandemic-induced cultural innovation that lasts long after moviegoers have stopped thinking about masks or social distancing. For however long the movie runs, the theater is theirs. Groups can social-distance as much or as little as they want.
Masks are still required inside theaters except when eating or drinking. The option seems especially enticing for large families desperate to get out of the house without venturing too far outside their bubbles. At an estimated average of $200 per screen, that’d mean the film grossed $2 million (about 14% of its total) on private theater rentals alone. According to Deadline, more than 10,000 screens have been booked for Tom & Jerry. Theaters haven’t revealed much data about this experiment, but now we know it can have a nontrivial impact on box office take.
(Classic movies cost $100, while new releases run $150.) Last year, two of the three largest cinema chains in the US-AMC and Cinemark-started allowing private parties to rent their own auditoriums. The Covid-19 pandemic has forced theaters to find creative ways to generate some cash as moviegoers were hesitant to head back to the cinemas.